Describe your project/business in a paragraph
What feelings do you want to evoke?
What aesthetic are you looking for?
Describe your customer? Who would you like to be targeting if your not already?
What brands do you like and dislike? Why?
Who are your closest competitors? What makes you different or unique?
What exactly do you need at the end of the project?
How much $ have you allocated for the project?
When do you need the project completed?